Brand Guidelines

Brand Manual

The definitive guide to representing UseSense. Human presence infrastructure for the AI era.

UseSense TechnologiesConfidential / April 2026
01 / Brand Foundation

Why We Exist

In a world where AI fabricates faces and simulates interaction, the question has shifted to: "Is a living human actually here, on a real device, in a real environment?" UseSense answers that.

Purpose

Give digital systems perceptual ability to determine a living human is physically present through a trustworthy channel.

Position

Human presence infrastructure. Not KYC. We prove a real, unique human is behind every session.

Mission

Build perceptual intelligence for the AI era. Device + liveness + deduplication in one session.

"Human presence infrastructure
for the AI era."

03 / Color

Color System

Three pillar colors, warm neutrals, and supporting semantic hues.

DeepSense Blue
#4F7CFF
Channel integrity. Brand primary. CTAs.
LiveSense Purple
#7C5CFC
Multimodal liveness. AI features.
MatchSense Green
#00D4AA
Identity collision. Verified states.
Blue
#EBF0FF
#D6E0FF
#ADC1FF
#85A3FF
#4F7CFF
#3D63DB
#2C4AB7
#1E3493
#12206F
Purple
#F2EFFE
#E5DFFD
#CBBFFB
#967FF7
#7C5CFC
#6347D6
#4C35B0
#37258A
#241864
Green
#E6FBF5
#CCF7EB
#99EFD7
#33DFAF
#00D4AA
#00AA88
#008066
#005544
#002B22
Warm Neutrals
#FFF
#FDFCFA
#F5F3EF
#E8E5DE
#D0CCBF
#9E9A92
#6B6760
#3D3A35
#1C1A17
04 / Typography

Type System

Outfit (display), DM Sans (body), JetBrains Mono (code).

Prove a Human
Is Really There.
Family: OutfitWeight: 800Use: Hero headlines
UseSense verifies real human presence across devices using multimodal AI and sensor fusion.
Family: DM SansWeight: 400Use: Body text
channelTrustScore: 0.94
livenessScore: 0.97
Family: JetBrains MonoUse: Code, scores, IDs
05 / Iconography

Icon System

Inline SVG icons using a consistent 24px viewBox, 2px stroke, round linecaps. Pillar icons are immutably locked to their colors. All icons render as actual SVG, no external font dependency.

Icon Rules

1

24px viewBox, 2px stroke, round caps. All icons share this construction for visual consistency.

2

Default size 20px. 16px inline, 24px navigation, 32px feature cards.

3

Color follows semantic role. Use CSS currentColor and set color on the parent element.

4

Pillar icons are locked. DeepSense = shield-check (blue). LiveSense = scan (purple). MatchSense = users (green).

Pillar Icons (Locked)
shield-check
DeepSense
scan
LiveSense
users
MatchSense
Navigation
grid
Dashboard
pulse
Live
chart
Analytics
gear
Settings
search
Search
bell
Alerts
Status and Verdict
check
Approved
x-circle
Rejected
warning
Review
clock
Pending
eye
Manual review
Security and Verification
lock
Encrypted
fingerprint
Biometric
phone
Device
key
API key
brain
AI/ML
sparkle
SenSei
Fraud and Risk
skull
Fraud
graph
Fraud rings
alert
High risk
Actions
plus
Create
download
Export
arrow-right
Navigate
06 / Components

Component Library

Production-ready UI components built on the UseSense design tokens. Five button variants, semantic tags, form controls, data tables, metric cards, and callouts.

Buttons

Five variants tied to semantic roles. Height: 44px default, 36px small, 52px large. Border radius: 10px. Hover: scale(1.03). Active: scale(0.97).

Variants
Sizes
/* CSS */
.us-btn { height: 44px; padding: 0 24px; border-radius: 10px; }
.us-btn:hover { transform: scale(1.03); }
.us-btn:active { transform: scale(0.97); }
.us-btn:focus-visible { box-shadow: 0 0 0 3px rgba(79,124,255,.15); }

/* Variants */
.us-btn-brand { background: #4F7CFF; color: #FFF; }
.us-btn-secondary { background: #FFF; border: 1px solid #E8E5DE; }
.us-btn-critical { background: #FF6B4A; color: #FFF; }

Tags and Badges

Each tag maps to one semantic color role. 8% opacity background, 20% border, full-color text and icon.

DeepSense LiveSense Approved Rejected Review Pending

Form Controls

Labels always above. Focus ring uses blue at 15% opacity. Monospace for API keys and session IDs.

Metric Cards

For dashboards and overview screens. Value in Outfit 700, trend badge shows direction.

Sessions Today
12,847
+18.3%
Approval Rate
94.2%
+2.1%
Avg Latency
1.2s
+0.3s
Fraud Blocked
342
+41%

Data Tables

Session IDs in monospace. Pillar scores in their respective colors. Status dot + text for verdicts.

Session IDTenantDeepLiveMatchVerdictTime
sess_4f7c_a92bKuda Bank928895Approved2m ago
sess_8b2d_f103FairMoney452278Rejected5m ago
sess_c91e_2d47Busha877164Review8m ago

Callouts

Info: Sessions where VPN was detected will be flagged for manual review.
Success: iBeta PAD Level 1 certification passed. All 150 attack species defeated.
Critical: Channel trust score below threshold. Device attestation failed.
Warning: Credit balance below 10%. New sessions will return 402 when exhausted.
07 / Motion

Motion System

Fast start, gentle deceleration. One easing function everywhere: cubic-bezier(0.16, 1, 0.3, 1)

Fast

150ms

Hover, focus, toggle, color transitions.

Normal

250ms

Expand, collapse, modals, panels.

Slow

400ms

Page transitions, large movements.

/* CSS custom properties */
--us-ease: cubic-bezier(0.16, 1, 0.3, 1);
--us-fast: 150ms;
--us-norm: 250ms;
--us-slow: 400ms;

/* Hover scale */
transition: transform var(--us-fast) var(--us-ease);
transform: scale(1.03);

/* Fade in */
@keyframes fadeIn {
from { opacity: 0; transform: translateY(12px); }
to { opacity: 1; transform: translateY(0); }
}
animation: fadeIn var(--us-norm) var(--us-ease) forwards;
08 / Voice and Tone

Brand Voice

Precision of an engineer, clarity of a teacher. Never fear as a sales tool.

Honest Security

Acknowledge limitations. Credible communication over empty guarantees.

Privacy First

On-device preprocessing. Encrypted embeddings. Privacy is architecture, not policy.

Infrastructure Mindset

Simple pricing. No feature gating. The layer beneath the product.

09 / Visual Language

Visual Devices

Restrained patterns derived from the verification architecture.

Sentinel Grid

Dark hero, security contexts.

Coherence Rings

Three-pillar architecture.

Warm Canvas

Light marketing, docs.

Tri-Pillar

Product slides.

10 / Applications

Brand in Use

Real-world applications across digital and physical touchpoints.

usesense.ai
Human Presence Infrastructure
Prove a Human
Is Really There.
Multimodal AI and sensor fusion.
Verification
Session
Verified
DEEP
0.94
LIVE
0.97
MATCH
0.02

Business Cards

Human presence infrastructure for the AI era.
Ope Adeoye
Founder and CEO
usesense.ai
Lagos, Nigeria

Social Media

The internet can't tell
humans from AI.

usesense.ai

Three pillars.
One verdict.

Human presence verification

Prove a human
is really there.

usesense.ai